The best ever way of creating awareness about the product to the masses is through an appropriate promotion mix. Print media has a greater reach and enjoys substantial credibility amongst people. So company prefers to advertise through the leading newspapers.
Besides this, for recall we prefer on placing huge size hoardings and kiosks at prime locations of a particular city. Several other means which company is using are:
Advertisement on FM radio
Placing Canopies
Web Advertisements
Apart from all this, Company basically relies upon its existing customers who themselves speaks about our products and services because we believe that "one satisfied customer brings you 100 new customers".And this is what exactly happening, We have customer satisfaction since 1995 to motivate us in the appropriate direction.